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Florida Attorney General takes action against vaping companies marketing to minors

The goal of the legal action is to prevent the companies from using cartoons in ads for products that contain nicotine.

Attorney General Ashley Moody has taken legal action against vaping companies that market to minors and fail to verify the age of their customers.

“I am appalled at the marketing of these addictive products to minors by the defendants in this case,” Moody said. “These companies’ marketing practices include labeling and advertising similar to children’s breakfast cereal products, among others, and video game giveaways, to entice our children to buy their addictive products.”

In October 2019, Moody launched the initial investigation into 21 companies that sold vape products in Florida and used marketing tactics that appeal to minors.

Today’s actions against Creative Vape Labs Inc., d/b/a Monster Vape Labs, and Lizard Juice, L.L.C. stem from the ongoing investigation.

The goal of the legal action is to prevent the companies from using cartoons in ads for products that contain nicotine.

E-cigarette use among Florida high school students increased 63 percent from 2017 to 2018, according to a report. The report also claimed that nearly one in four Florida high school students admit to vaping.

To view the complaint against Monster Vape Labs, click here.

To view the complaint against Lizard Juice, click here.

The Attorney General’s investigation into the remaining 19 vaping companies selling products in Florida remains active. To view a list of the companies, click here.