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Juul Fights Mafia Law Designation in Suits Against Its Marketing

Juul Labs Inc. has the Mafia to thank for the most potent legal claims accusing the e-cigarette maker of igniting an epidemic of youth nicotine addiction. The company will try to persuade a federal judge Monday that consumers and school districts can’t sue it under the Racketeer Influenced and Corrupt Organizations Act, which has...

Juul Hires First Black Director, Names CEO Crosthwaite Chairman

Juul Labs Inc. has tapped Teresa Sebastian, an executive with financial and compliance expertise, to join its board as the company seeks to reset its business and diversify its ranks. Sebastian is chief executive officer of The Dominion Asset Group, an early-stage investment group focused on revitalizing urban areas. She will serve as an...

Juul Quietly Revamped Its E-Cigarette, Risking the FDA’s Rebuke

The e-cigarette Juul Labs Inc. introduced in the spring of 2015 was known internally by an eccentric code name: Splinter, after a rodent martial-arts master in the comic Teenage Mutant Ninja Turtles. Splinter, about the size of a thumb drive, got off to an undeniably splashy start. It appeared on billboards in Times Square....

Juul Launches Legal Fight Against Black Market Vaping Cartridges

Juul Labs Inc. launched an aggressive legal campaign to halt what it calls a “seemingly endless stream” of black market cartridges for its e-cigarettes. The vaping company filed a patent-infringement complaint at the U.S. International Trade Commission in Washington, naming more than four dozen companies it says are importing copycat cartridges for the e-cigarettes....

Hawaii Sues E-Cig Giants Juul and Altria

Hawaii is suing the nation’s largest e-cigarette maker JUUL Labs and Altria Group, its largest shareholder and parent company of Philip Morris, saying the companies used misleading marketing to entice young customers. “In marketing their e-cigarettes to Hawaii’s children, these companies ripped pages directly out of the tobacco-company playbook and resurrected Joe Camel for...

Juul Looks at Japan Market Amid Push to Recover From Setbacks

Juul Labs Inc., the U.S.-based e-cigarette maker that’s fighting a global backlash against vaping, is considering entry into the tightly regulated Japanese market. Haruhiko Hirate, formerly a corporate officer at Tokyo-based Takeda Pharmaceutical Co., was hired to lead the effort, Juul said Tuesday in a statement. He was named representative director and chairman of...

Why hasn’t JUUL caught on in the UK?

JUUL is America’s most popular e-cigarette by a wide margin, and it’s well known throughout the world – even in regions where it isn’t officially available yet. For the first several years of its existence, however, it wasn’t possible to buy JUUL here in the United Kingdom. At the time, JUUL was available...

Bacterial contaminants found in Juul vaping products

Researchers have found that Juul e-cigarette products, particularly tobacco- and menthol-flavored vaping liquids, may be contaminated with microbial toxins, according to data that were to be presented at the American Thoracic Society International Conference. The abstract, which was published in an online supplement of the American Journal of Respiratory and Critical Care Medicine, adds...

As Prospects Dim, Juul Slashes $7 Billion From Valuation

With the prospects for global growth rapidly diminishing, electronic cigarette maker Juul Labs slashed its internal valuation by $7 billion, eliminating some 35% from the total and bringing it closer to the value assigned to it by its biggest investor, Altria (NYSE:MO). The e-cig manufacturer is pulling out of South Korea, and may also...

E-Cigarette Company JUUL Will Move Its Headquarters To D.C.

Embattled e-cigarette manufacturer JUUL Labs is moving its headquarters from San Francisco to D.C., where it can be closer to lawmakers and regulators — but will still face a range of possible restrictions on its products from jurisdictions in the Washington region. The company’s move from the Bay Area was first reported by The...

Three Maryland counties sue Juul for ‘blatantly marketing its vaping products to underage teens and contributing to nationwide youth vaping epidemic’

Three Maryland counties have filed lawsuits against the e-cigarette maker Juul Labs Inc., arguing the company intentionally marketed its products to underage customers and contributed to a youth vaping epidemic, court documents detail. Howard, Anne Arundel and Garrett counties filed separate federal lawsuits in April, The Baltimore Sun reported. They joined Montgomery County and...

Juul plans to cut a third of its workforce, reports

Juul Labs is planning to cut around a third of its staff as the e-cigarette maker faces a relentless series of regulatory headaches and falling market share, the Wall Street Journal reported on Wednesday. The cuts, which translate into between 800 and 950 people, are part of a broader restructuring plan and are not...

How bad is Juuling for the environment?

As a long-term smoker who has tried unsuccessfully to quit cold turkey, one of my biggest victories came in early 2019 when I picked up a Juul for the first time. It was love at first pull and, after a few days of formaldehyde clouds, I even lost the desire to pick up...

Altria Quit Vaping Market in Secret Deal With Juul, FTC Says

Altria Group Inc. pulled out of the e-cigarette market in the fall of 2018 because of a secret deal with rival Juul Labs Inc. -- not because of the public-health concerns it cited publicly at the time, according to U.S. antitrust officials. The Federal Trade Commission revealed the agreement between the two companies in...

Juul Co-Founder Monsees Steps Down as Adviser, Board Member

Juul Labs Inc. co-founder James Monsees plans to leave the e-cigarette maker, stepping down as an adviser and board member, the company said in an email to employees on Thursday. Monsees and Adam Bowen created Juul after working together on their graduate thesis at Stanford University in 2005. The two designed what has become...

How Juul Created a Teen Vaping Epidemic

Juul Labs’ internal documents and statements by its founders reveal the e-cigarette manufacturer lifted trade secrets from Big Tobacco to market its highly addictive vaping products to youths as young as 8. The company’s deliberate marketing plan proved successful, doubling the size of the U.S. vaping market and dominating competitors in just three...

Juul Labs sought to court AGs as teen vaping surged

It was a blunt warning about the dangers of youth vaping: Georgia Attorney General Chris Carr announced late last month that his state had joined 38 others to investigate whether Juul Labs, the nation’s largest electronic cigarette company, promoted and sold its nicotine-heavy products to teens. It was a moment Juul had worked to...

Juul Is Forcing Out Two Top Executives And Laying Off Global Staff

The e-cigarette giant is forcing out its top Europe and south Asia executives and laying off staff in Singapore as part of an effort to cut back $1 billion in spending in 2020. In the latest sign of Juul’s struggles to gain traction overseas, the e-cigarette giant is scaling back its staff in Singapore...

‘A world of hurt’: 39 states to investigate Juul’s marketing

A coalition of 39 states will look into the marketing and sales of vaping products by Juul Labs, including whether the company targeted youths and made misleading claims about nicotine content in its devices, officials announced Tuesday. Attorneys general from Connecticut, Florida, Nevada, Oregon and Texas said they will lead the multi-state investigation into...

Mass. attorney general sues JUUL ‘for creating youth vaping epidemic’

Massachusetts Attorney General Maura Healey on Wednesday announced a lawsuit against the company she blames for starting the youth vaping epidemic. Healey's office filed a lawsuit against electronic cigarette manufacturer JUUL in Massachusetts Superior Court after an investigation into the company's sales and procedures that began in 2018. "JUUL bears responsibility for the millions of...

Factbox: U.S. lawsuits take aim at vaping

Several deaths and potentially hundreds of illnesses tied to e-cigarettes, which allow users to inhale nicotine vapor, often flavored, without smoking, have been reported by the U.S. public health agency. Lawsuits on behalf of young consumers have targeted leading e-cigarette maker Juul Labs Inc. Altria, which holds a stake in Juul, said the number...

Ex-Juul employee claims top execs sexually harassed and abused her, then fired her for speaking out

A lawsuit filed against Juul in December, obtained this week by Yahoo Lifestyle, contains shocking details about a former employee’s time at the e-cigarette maker, where she alleges she was subjected to “severe” and “pervasive” sexual harassment and abuse, then was “wrongly terminated” as retaliation for reporting it. Juul has denied all claims. Kai Yin...

Social Media Helped Juul Dominate the Vaping Market. Now, Teens Are Using It to Help Each Other Quit

Juul Labs, the e-cigarette company so popular its name became a verb, wouldn’t be where it is without social media. In the company’s early years, a steady stream of posts from users and influencers helped turn Juul from a smoking alternative to a cultural phenomenon. So many Juul users—many of them teenagers—voluntarily posted...

Louisville Metro files lawsuit against JUUL for allegedly fueling vaping crisis that has teens addicted to nicotine

Louisville Metro Government has filed a federal lawsuit against JUUL Labs, the largest manufacturer, and seller of e-cigarettes and vaping products, for its role in fueling the community health crisis of nicotine addiction, allegedly among young people. The suit was filed Wednesday in U.S. District Court for the Northern District of California under the...

San Diego Unified School District suing JUUL

The San Diego Unified School District is suing e-cigarette company JUUL, claiming its product “disrupts the education and learning environment across the district.” The lawsuit follows similar suits filed by school districts in Los Angeles, Glendale, Compton and Anaheim. The district is seeking an injunction and abatement to “stop the e-cigarette epidemic” which the district...

Arizona AG suing 2 vaping companies he says targeted youth

Arizona Attorney General Mark Brnovich announced Tuesday his office is suing two companies that manufacture vaping products, Juul and Eonsmoke. “We allege that they have contributed to the vaping epidemic that’s infiltrated our schools and are creating addiction problems for youth throughout the state,” he said at a press conference. Brnovich said the companies enticed...

Juul Employees Reportedly Can’t Stop Vaping at Work

Who’d have thought the company that developed a discreet and highly addictive nicotine product would have trouble preventing its very own employees from using it in the workplace? The Wall Street Journal reported this week that in spite of pleas from Juul management and threats of docked bonuses and fourth-strike termination for vaping at...

Illinois sues Juul over marketing to minors

Illinois has become the latest state to sue the country’s biggest e-cigarette maker, alleging in a lawsuit filed Thursday that Juul Labs Inc., used deceptive marketing practices to entice minors and misrepresented the amount of nicotine in its products. State Attorney General Kwame Raoul said the company designed its products to lure teens, making...

His lung collapsed after vaping. Now he wants to share his experience with students.

After his vaping addiction led to a collapsed lung, a Miami Beach Senior High School graduate quit using his e-cigarette and focused his attention on helping other young people kick the habit. Now he’s hoping his hometown leaders will collaborate with him to develop a holistic nicotine-prevention program in public schools in Miami Beach. Chance...

E-cigarettes maker sued by Mississippi school district

A school district in Mississippi is suing the largest e-cigarette maker in the U.S., saying that Juul Labs is deceptively marketing its products to teenagers and causing young people to become addicted. The Jefferson County School District filed the lawsuit Dec. 5 in federal court in southern Mississippi. Attorneys are seeking to have it...

Michigan teen suing JUUL over nicotine addiction

A 19-year-old from Michigan is suing JUUL over his nicotine addiction. Malik Al-Jamal claims that the company orchestrated efforts to addict a new generation of teens and young adults to nicotine. In the lawsuit, Al-Jamal says he was reached by the company through a social media marketing blitz. He says that JUUL was under a...

Minnesota sues Juul for targeting kids as reports of vaping-related injuries swell

Sixteen-year-old Claire Hering thought vaping was safe until it was too late and she was hooked. “It’s better than other drugs. That’s what I always heard,” the Hopkins High School junior said. Attorney General Keith Ellison says Juul Labs is largely responsible for Hering and other teens’ misconception that e-cigarettes are safe and not addictive....

DC attorney general sues e-cigarette maker Juul over teen use

The District of Columbia is joining several states in suing e-cigarette maker Juul Labs, saying the company’s online ads and promotions illegally targeted minors. Washington, D.C., Attorney General Karl Racine announced the lawsuit Tuesday, alleging that Juul’s viral marketing contributed to the surge in underage vaping by teens in the district and across the...

South Florida school district sues JUUL over teen vaping costs

The Palm Beach County School District is suing the JUUL electronic cigarette company, joining more than a dozen districts across the nation seeking to recover costs of combating the growing use of vaping products among teens. A federal lawsuit filed Friday in the Southern District of Florida demands compensation for “direct and consequential economic...

How Juul Hooked a Generation on Nicotine

The company planted the seeds of a public health crisis by marketing to millennials, who had low smoking rates, and it ignored evidence that teenagers were using its products. In the face of mounting investigations, subpoenas and lawsuits, Juul Labs has insisted that it never marketed or knowingly sold its trendy e-cigarettes and flavored...

At least five lawsuits have been filed against e-cigarette company Juul this week for allegedly targeting minors

Lawsuits against e-cigarette maker Juul were filed this week by the states of California and New York, two Washington state counties and a school district for allegedly targeting minors. The lawsuits claim Juul's advertising campaigns target young people to use nicotine without knowing the associated risks by enticing them with flavor pods. Juul spokesman Austin...

Juul announces layoffs amid ongoing vaping concerns

E-cigarette maker Juul confirmed Tuesday that it will lay off 650 employees, or roughly 16% of its workforce, as the embattled startup reorganizes its business in the face of increasing regulatory pressure on the vaping industry. The cuts come after Juul last week voluntarily stopped selling its mint refill pods, which account for 70%...